Privacy Policy

Last updated: 22 May 2026

This Privacy Policy explains how Swiss Ecommerce Limited, trading as BeinFit™ (“we”, “us”, “our”), collects, uses, stores and shares personal data when you visit or make a purchase through our website.

1. Who we are

BeinFit™ is a trading name of Swiss Ecommerce Limited

Swiss Ecommerce Limited
Suite C, Level 7, World Trust Tower
50 Stanley Street, Central
Hong Kong

Email: info@trybeinfit.com

For the purposes of applicable data protection laws, Swiss Ecommerce Limited is the controller of the personal data processed through this website, unless otherwise stated.

2. Personal data we collect

We may collect and process the following categories of personal data:

Information you provide directly

This may include your name, email address, phone number, billing address, shipping address, order details, payment-related information, messages, returns requests, support enquiries, product reviews and any other information you choose to provide to us.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, including your IP address, browser type, device type, operating system, pages visited, time and date of access, referring website, approximate location, cookies and similar tracking technologies.

Information from third parties

We may receive information from service providers such as payment processors, fraud prevention providers, shipping providers, email service providers, analytics providers, advertising platforms and e-commerce infrastructure providers.

3. Why we process your personal data

We process your personal data for the following purposes:

To process and fulfil your order

We use your personal data to accept your order, process payments, ship products, provide order confirmations, deliver tracking updates, handle returns, refunds and customer support enquiries.

To communicate with you

We use your contact details to respond to questions, support requests, complaints, return requests or other messages you send us.

To operate and improve our website

We use technical and usage data to keep our website secure, improve performance, troubleshoot issues, analyse customer behaviour and improve our products and services.

To prevent fraud and protect our business

We may process personal data to detect, prevent and investigate fraud, abuse, chargebacks, payment disputes, unauthorised transactions or other unlawful activity.

To comply with legal obligations

We may process and retain personal data where required for tax, accounting, regulatory, legal, customs, dispute resolution or compliance purposes.

For marketing purposes

Where permitted by law, we may use your email address or contact details to send you updates, offers or promotional messages. You can unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting us.

4. Legal basis for processing

Where UK GDPR or similar data protection laws apply, we rely on the following lawful bases:

Contract performance

We process your personal data where it is necessary to fulfil our contract with you, including order processing, payment handling, shipping, customer support, returns and refunds.

Legitimate interests

We process personal data where necessary for our legitimate business interests, including website security, fraud prevention, service improvement, analytics, customer support, business administration and protecting our legal rights.

Consent

Where required, we rely on your consent for certain cookies, marketing communications or optional data processing activities. You may withdraw your consent at any time.

Legal obligation

We process and retain data where required to comply with applicable laws, regulations, tax rules, accounting requirements or lawful requests from authorities.

The UK ICO explains that organisations must have a lawful basis for processing personal data, including legitimate interests where appropriate. 

5. Orders and payment processing

When you place an order, we collect and process the personal data necessary to complete your purchase. This may include your name, billing and shipping address, email address, phone number, order details, payment method and transaction information.

We do not store full credit card details on our own servers. Payment information is processed by our payment service providers.

6. Use of Airwallex as payment provider

We use Airwallex as a payment and financial services provider to process certain payments, payment-related data, currency conversion, settlement, fraud prevention and compliance checks.

When you choose a payment method processed through Airwallex, the personal data necessary for payment processing may be transferred to Airwallex and its relevant affiliates, financial partners, card networks, acquiring banks, payment processors, compliance providers and fraud prevention partners.

This may include:

  • name
  • billing address
  • shipping address
  • email address
  • phone number
  • order amount
  • currency
  • payment method
  • transaction details
  • device and fraud prevention information
  • information required for regulatory, anti-fraud, anti-money laundering or payment compliance purposes

Airwallex may process personal data in multiple jurisdictions. According to Airwallex’s Global Privacy Policy, Airwallex primarily hosts personal information in locations including Singapore, Hong Kong, Belgium, the Netherlands, Japan, Australia, Malaysia and the United States. 

More information about Airwallex’s handling of personal data can be found in Airwallex’s own privacy policy.

7. Other payment providers

Depending on the payment options available in our checkout, we may also use additional payment providers such as PayPal, Stripe, Shopify Payments, Apple Pay, Google Pay, Klarna or other locally available payment methods.

When you select one of these payment methods, the data required to process the payment is transmitted to the respective provider. The selected payment provider is responsible for its own processing of your payment data under its own privacy policy.

Payment providers may carry out fraud checks, identity checks, risk assessments, credit checks or transaction monitoring where necessary to process payments, prevent fraud or comply with legal obligations.

8. Shipping and fulfilment

To deliver your order, we share the necessary personal data with shipping carriers, fulfilment partners, warehouse providers, logistics partners, customs service providers and delivery tracking providers.

This may include your name, shipping address, email address, phone number, order contents, tracking number and delivery information.

Where products are shipped internationally, your personal data may be processed outside the United Kingdom, including by logistics providers, fulfilment partners or customs authorities.

9. Customer support

If you contact us by email, contact form or other support channels, we process the information you provide in order to respond to your request. This may include your name, email address, order number, message content and any documents, photos or other information you send to us.

We retain customer support communications for as long as necessary to resolve your enquiry, comply with legal obligations, handle disputes and improve our service.

10. Product reviews and comments

If you submit a product review, testimonial, comment or similar content, we may process the information you provide, including your name, email address, rating, review text, photos or videos.

Reviews may be displayed publicly on our website or in our marketing, depending on the review system used and your consent where required. We do not publish your email address.

11. Cookies and similar technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, enable shopping cart functionality, process checkout, analyse website usage, improve performance and support marketing activities.

Cookies may be set by us or by third-party providers such as e-commerce platforms, analytics providers, advertising platforms, payment providers, fraud prevention tools and customer support tools.

Where required by law, non-essential cookies are only used with your consent. You can manage or disable cookies through your browser settings or through the cookie settings available on our website.

Please note that disabling certain cookies may affect the functionality of the website, including checkout and shopping cart features.

12. Analytics and advertising

We may use analytics and advertising tools to understand how visitors use our website, measure marketing performance, improve our offers and show relevant advertisements.

These tools may process information such as IP address, device information, browser type, pages visited, purchase events, cart activity, referral source and cookie identifiers.

Where required by law, analytics and marketing cookies or similar tracking technologies are only used with your consent.

13. Service providers

We may share personal data with trusted service providers who help us operate our business, including:

  • e-commerce platform providers
  • payment processors
  • fraud prevention providers
  • shipping and fulfilment partners
  • customer support tools
  • email and communication providers
  • analytics providers
  • advertising platforms
  • IT hosting providers
  • accounting, tax, legal and compliance advisors
  • dispute resolution and chargeback handling providers

These providers may only process personal data where necessary to provide their services to us or where they have their own legal basis for processing.

14. International data transfers

Because we operate internationally and are based in Hong Kong, your personal data may be transferred to and processed in countries outside the United Kingdom and the European Economic Area.

This may include Hong Kong, the United States, Singapore, EU member states and other countries where our service providers, payment processors, fulfilment partners or IT providers operate.

Where required by applicable data protection law, we take appropriate measures to protect international transfers of personal data. These may include contractual safeguards, data processing agreements, standard contractual clauses, transfer risk assessments or reliance on other legally recognised transfer mechanisms.

The UK ICO states that transfers of personal data outside the UK may require specific safeguards where they are restricted transfers under UK GDPR. 

15. Data retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy.

Order, payment, tax and accounting records may be retained for the period required by applicable tax, accounting and commercial laws.

Customer support data may be retained for as long as necessary to handle enquiries, disputes, complaints, chargebacks, refunds, fraud prevention and legal claims.

Marketing data is retained until you unsubscribe, withdraw consent or object to the processing, unless a longer retention period is legally required.

16. Your rights

Depending on where you are located and which data protection laws apply, you may have the right to:

  • request access to your personal data
  • request correction of inaccurate personal data
  • request deletion of your personal data
  • request restriction of processing
  • object to certain processing activities
  • withdraw consent where processing is based on consent
  • request data portability
  • lodge a complaint with a data protection authority

To exercise your rights, please contact us at:

info@ trybeinfit.com

We may need to verify your identity before responding to your request.

17. Marketing communications

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.

Even if you unsubscribe from marketing emails, we may still send you transactional or service-related messages, such as order confirmations, delivery updates, refund notices or important information about your purchase.

18. Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security.

19. Children’s privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us so that we can take appropriate steps.

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, service providers, payment methods, legal requirements or data processing practices.

The latest version will always be available on this page. The “Last updated” date at the top shows when this Privacy Policy was last revised.

21. Contact

For questions about this Privacy Policy or the processing of your personal data, please contact:

Swiss Ecommerce Limited
Suite C, Level 7, World Trust Tower
50 Stanley Street, Central
Hong Kong

Email: info@trybeinfit.com